Congratulations!

You’ve taken the first step towards understanding government contracting, and ultimately accomplishing your goal of increased revenue and growth through government opportunities.

 

The Client Success Government Marketing Program (CSGMP) provides the fundamental marketing concepts, knowledge, and services that a business must implement to succeed within the federal sector. Most companies are lost or misguided on not only what elements are imperative to implement, but also the question of what tools, steps, resources, and strategies are most effective. Select GCR is eager to hold your hand and guide you through your introduction to marketing and building relationships with government buyers and prime contractors.

Select GCR helps small businesses succeed in the government sector where so many others have failed. We have learned some simple, painless, and predictable ways of tapping into the government money flow, and we look forward to sharing these techniques, knowledge, and concepts with you.

 

CSGMP

Client Success Government Marketing Program

Each step of the CSGMP is designed to be completed within a one-month period. Each client must participate for SGCR to stay on the defined schedule. Each Step will be documented via email and in the SGCRP Dashboard for client records. This program is not defined by completed steps.

Step 1: Building a Foundation for Growth

 

Manuals, Documents, Tutorials & Training Guides – Government 101

• Common Government Acronyms
• Contracting Terminology
• Beneficial Government Websites
• Government Contracts, Vehicles, & Methods

GPA – (Government Procurement Advisor) Training Session – Intro, Access, & Advancing

• Registration or Optimization of your SAM Profile
• Design & Build Capabilities Statement (Gov Resume)
• Access to the Select GCR Pro program & Government Training/Resources
• Videos (SGCRP 101) – SGCRP Intro Video, Finding Gov Contacts, Finding Gov Contracts

Step 2: Position your Business & Staff for Success

 

Manuals, Documents, Tutorials & Training Guides

• Select GCR Pro Dashboard
• Finding Contracts
• Finding Contacts
• Understanding RFIs

GPA Training Session 1 – SGCRP Dashboard & Finding Gov Contacts & Contracts
GPA Training Session 2 – Municipalities & Government Contracts 101 (RFI)

• Municipality Registrations
• State Registrations
• Request for Information

Step 3: Primes Contractors & Email Marketing Communication

 

Manuals, Documents, Tutorials & Training Guides

• Email Templates
• Phone Scripts
• Best Practices on How to Follow Up & Communicate

GPA Training Session 1 – ORR (Open Rate Report) Email Analytic Review
GPA Training Session 1 – Provide a List of State and Federal Primes

• Email Verification & Messaging Approval
• Email Marketing to Prime Contractors – Search, Find, & Create Contact List & Deliver Messaging

Step 4: Prime Contractors – Registrations & Subcontracting

 

Manuals, Documents, Tutorials & Training Guides

• Subcontracting
• Joint Venture
• Mentor Protege

GPA Training Session 1 – ORR (Open Rate Report) Email Analytic Review
GPA Training Session 2 – Prime Registrations & Subcontracting Opportunities (Advanced)

• Email Marketing to Prime Contractors – Search, Find, & Create Contact List & Deliver Email
• Prime Contractor Registrations – 2
• Teaming/Subcontracting Opportunity List

Step 5: Grants.gov, Government Contacts, & Contract Methods

Manuals, Documents, Tutorials & Training Guides:

• Government Contracts & Contacts (Types & Methods)

GPA Training Session 1 – Benefits of Government Grants
GPA Training Session 2 – Government Contacts (CO’s, SADBU, & FOIA), & Contract Methods (Recompete, SAP’s, & Unsolicited Proposals)

• Grants.gov Registration
• Email Marketing to Contracting Officers – Find Contact List, Create Messaging, Deliver Email, & Provide ORR

Step 6: Communicate & Build Relationships – Gov Contacts

Manuals, Documents, Tutorials & Training Guides

• Search, Find, & Contact CO’s & SADBU’s
• Registering, Scheduling & Communicating

GPA Training Session – ORR, Email templates, Phone Script, Best Practices on How to Follow Up & Communicate

• Email marketing to Contracting Officers – Search, Find & Create Contact List, Create Messaging, & Deliver EM
• Lists & Links for State & Federal CO’s & SADBU’s

Step 7: Communicate with Gov Contacts, Understanding RFI, RFP & RFQ

Manuals, Documents, Tutorials & Training Guides

• Search, Find, & Submit RFI, RFP & RFQ

GPA Training Session – Search, Find, & Submit RFI, RFP & RFQ. Best Practices on how to follow up & communicate

• Email marketing to Contracting Officers – Search, Find & Create Contact List, Create Messaging, Deliver EM, & Provide ORR

Step 8: Search, Find & Submit – RFI, RFP, RFQ & FOIA

Manuals, Documents, Tutorials & Training Guides

• FOIA – Searching, Contacting & Submitting

GPA Training Session – Importance of FOIA. Templates, Submission, & Best Practices on how to follow up & communicate

• Email marketing to Contracting Officers – Search, Find & Create Contact List, Create Messaging, Deliver EM, & Provide ORR
• List of Pre-solicitations & Sources Sought for Submission
• RFI – *Client Bid Response
• FOIA – *Client FOIA Request Submission

Step 9: Search, Find & Submit – Open Solicitations

Manuals, Documents, Tutorials & Training Guides

• Search, Find & Submit an Open Solicitation

GPA Training Session – Search, Find & Submit an Open Solicitation & Debriefing Request

• Contract Bid Submission Manual
• Open Solicitation – *Client Open Solicitation Bid
• DR – *Client Debriefing Request Submission
• Email marketing – Contracting Officers – Find Contact List, Create Messaging, Deliver EM, & Provide ORR